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Bluebeam Software's "eXtreme" Product Release Named a Finalist for Two PRism Awards

Public Relations Society of America, Los Angeles chapter recognizes outstanding Bluebeam PDF Revu 9 launch campaign and brochure

 

Pasadena, CA (October 14, 2011)

 

Bluebeam developed a unique CD wallet brochure for the launch

of Bluebeam PDF Revu 9 that ties in all the gritty elements

of a construction job site.

Bluebeam Software, the leading developer of smart, easy-to-use digital PDF solutions for the architecture, design, engineering and construction industries, announced today that the company has been named a finalist for two PRism Awards, an honor given out by the Public Relations Society of America, Los Angeles Chapter.

 

The awards recognize outstanding programs and materials created in a variety of categories. Bluebeam has been named a finalist in two areas: Brochure and New Product/Service Launch—Business to Business.

 

Both award nominations sprang from Bluebeam's introduction of the new version of its flagship PDF editor -- Bluebeam PDF Revu 9 -- and its advanced edition for PDF power users – Revu eXtreme. Bluebeam developed a promotion that included editorial and advertising opportunities in leading publications, a product launch at the ConExpo trade show in Las Vegas to target current and potential customers, and an edgy marketing campaign, including a CD wallet brochure, using "eXtreme" as the theme and incorporating visuals such as muscles and tattoos, and rust and sheet metal.

 

"The design of Bluebeam's eXtreme campaign is a reflection of our products and company - tough, edgy, hardworking and confident. This product launch in all its facets, makes a strong statement in the construction industry – that we are the source for innovative software solutions that make things happen," said Stephani Haynes, Bluebeam Software's Vice President, Global Marketing. "We're proud this very creative campaign has been recognized by PRSA."

 

Award winners will be announced Nov. 9 at the 47th Annual PRism Awards Show at the Renaissance Grand Ballroom in Los Angeles.

Bluebeam added an edgy message - "All Gain. No Pain." - to advertisements

promoting the launch of Bluebeam PDF Revu eXtreme.

About the Public Relations Society of America Los Angeles Chapter (PRSA-LA)

The Public Relations Society of America, Los Angeles Area Chapter is comprised of over 600 public relations professionals, representing many of Southern California's corporations, public relations agencies, independent practitioners, educational and health institutions. The chapter's diverse membership benefits from the educational and networking opportunities as well as from the services including job listings, referral programs, internship opportunities, chapter meetings, and other resources. Learn more at www.prsa-la.org.

 

About Bluebeam Software, Inc.

Bluebeam Software invents, develops, and commercializes PDF software intelligently designed to meet the needs of design, engineering and business professionals. Bluebeam produces high-quality, easy-to-use products that allow professionals to improve communication and collaboration immediately with virtually no learning curve. For more information visit Bluebeam Software at www.bluebeam.com.